About Me

My Story

People-ing has always been part of who I am, but how did I get here?

I pursued my passion at university with a dual degree in Acting and Technical Design. In spring of 2020, I had my degree in hand, but the Covid-19 global pandemic altered the landscape of the Los Angeles design world forever. My part-time Teacher’s Assistant position became a full-time classroom teacher position, and I spent years serving the future of my community as an educator, eventually relocating to Texas to work in IDEA Public Schools’ Critical Student Intervention program.

Design was always calling me back, and one of the organizations I volunteered with needed my skillset. The time I spent as the Director of Marketing for Out in West Texas ignited my desire to go professional. Now I’m the Permian Basin Regional Marketing Manager for Family PowerSports: a quarter billion-dollar recreational vehicle dealership chain, and I have years of professional graphic design, media buying, video editing, SEO optimization, and event coordinating under my belt.

My Process

For me, the most important part of executing a campaign is understanding the audience. It affects positioning, voice, channels, creative; even how you measure success. You could throw thousands of dollars into traditional advertising for a demographic that isn’t moved by TV or radio. You could spend hours designing the perfect email blast that gets lost in inboxes because the subject line didn’t resonate with your mailing list. If you want to reach your people, you have to know where they’re looking.

My Thoughts on Generative AI

I’ve been creating visual art my entire life, and, in my opinion, generative AI has no place in the design industry. Barring the environmental impact of the data centers that power them, barring the effects those centers have on nearby rural communities, barring the theft of countless artists’ works that it took to train these large language models, it just doesn’t look as good as something made by a human.

Design is art, and there’s no reason to take the human element out of it. Artificial intelligence may have a place in other industries, but I personally do not use it during any part of my creative process. The designs, copywriting, strategic marketing plans, and (thusly) results, are all mine.